I believe that every brand must establish as an international brand.
Sooner or later the brand must be accessible worldwide and the communication
created from the beginning is the first impression
I also follow refresh of existing brands. Some brands start as a hobby
and without notice develops into a great idea. Those idea must be
communicated in the right way.
I use creative ways of communicating stimulating the curiosity
of the specific target audience
I believe in unconventional synergies.
Those that don’t make sense at first, but then create
a great impact on the consumer.