Vanilla Bakery is born from a cupcake concept
to develop into a full bakery with franchises abroad
The winning idea of amplifying the menu and the offer gave immediate results, specially the idea of catering outsourcing the kitchen. In less than a year they had the luck to expand the local location in Milan and perceive a dream of opening 2 franchises abroad shortly after.
The communication was set up from the beginning to be able to expand in the future and from the very beginning together with the client, we had the vision of collaborating with any industry to expand the brand: specially fashion and design but also makeup and many more specially through bloggers and influentials.
This solution of collaboration allowed a very high positioning of the brand, introducing the bakery in Vanity Fair Events in FuoriSalone and many other ones that gave the brand a vast visibility.
Another winning point was collaborating with different charities from the very beginning which maximized the visibility of the brand and gave a very important message to the clients.